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TOBEY — My Toy

Love, longing, and the art of emotion - renowned Korean artist TOBEY captures the fine line between love and obsession in this ‘My Toy’ phygital drop! My Toy drops in blind box Waitlist format on Mon, 24 March at 8 AM PT, only on VeVe!

My Toy Series 1

Phygital Drop! Collectors who secure the My Toy - Strawberry Chocolate Frappé (Common Special Edition) digital collectible ON THE DROP from the VeVe store will be eligible to receive one of only 25 signed 100cm x 70cm canvas prints by Korean artist, TOBEY. See details below.

“My Toy” is a work that expresses the intense desire to never let go of a loved one. The girl’s passionate embrace of her counterpart reveals her longing to keep them as an inseparable part of herself. This pose embodies both pure affection and a possessive desire, blurring the line between love and obsession. The piece invites viewers to reflect on this complex emotion—one that everyone has likely experienced at some point—raising questions about the purity of love, the nature of attachment, and the deep yearning for an unbreakable bond.

Dropping in blind box Waitlist format.

My Toy - Chocolate Mousse
The My Toy - Chocolate Mousse 3D digital collectible portrays the intense emotion of holding on to a loved one, symbolizing both affection and possessiveness. The girl's embrace of her counterpart captures the fine line between love and obsession, inviting reflection on the complexities of attachment. This striking piece from the My Toy series challenges viewers to consider the purity of love and the deep desire for an unbreakable bond.

Drop Date: 25 March 2025, 1 AM KST | 24 March 2025, 8 AM PT
List Price: 14.99
Editions: 1,470
Rarity: Common
Edition Type: First Edition
First Edition for Public Sale: #21
License: TOBEY
Brand: My Toy
Series: My Toy Series 1

A total of 50 editions from this rarity will be withheld by VeVe for licensor, promotional, team and comp distribution.

My Toy - Midnight Bunny
The My Toy - Midnight Bunny 3D digital collectible portrays the intense emotion of holding on to a loved one, symbolizing both affection and possessiveness. The girl's embrace of her counterpart captures the fine line between love and obsession, inviting reflection on the complexities of attachment. This striking piece from the My Toy series challenges viewers to consider the purity of love and the deep desire for an unbreakable bond.

Drop Date: 25 March 2025, 1 AM KST | 24 March 2025, 8 AM PT
List Price: 14.99
Editions: 1,000
Rarity: Uncommon
Edition Type: First Edition
First Edition for Public Sale: #21
License: TOBEY
Brand: My Toy
Series: My Toy Series 1

A total of 50 editions from this rarity will be withheld by VeVe for licensor, promotional, team and comp distribution.

My Toy - Scarlet Bunny
The My Toy - Scarlet Bunny 3D digital collectible portrays the intense emotion of holding on to a loved one, symbolizing both affection and possessiveness. The girl's embrace of her counterpart captures the fine line between love and obsession, inviting reflection on the complexities of attachment. This striking piece from the My Toy series challenges viewers to consider the purity of love and the deep desire for an unbreakable bond.

Drop Date: 25 March 2025, 1 AM KST | 24 March 2025, 8 AM PT
List Price: 14.99
Editions: 650
Rarity: Rare
Edition Type: First Edition
First Edition for Public Sale: #21
License: TOBEY
Brand: My Toy
Series: My Toy Series 1

A total of 50 editions from this rarity will be withheld by VeVe for licensor, promotional, team and comp distribution.

My Toy - Honey Bunny
The My Toy - Honey Bunny 3D digital collectible portrays the intense emotion of holding on to a loved one, symbolizing both affection and possessiveness. The girl's embrace of her counterpart captures the fine line between love and obsession, inviting reflection on the complexities of attachment. This striking piece from the My Toy series challenges viewers to consider the purity of love and the deep desire for an unbreakable bond.

Drop Date: 25 March 2025, 1 AM KST | 24 March 2025, 8 AM PT
List Price: 14.99
Editions: 350
Rarity: Ultra Rare
Edition Type: First Edition
First Edition for Public Sale: #21
License: TOBEY
Brand: My Toy
Series: My Toy Series 1

A total of 35 editions from this rarity will be withheld by VeVe for licensor, promotional, team and comp distribution.

My Toy - Strawberry Chocolate Frappé (Special Edition)
The My Toy - Strawberry Chocolate Frappé 3D digital collectible portrays the intense emotion of holding on to a loved one, symbolizing both affection and possessiveness. The girl's embrace of her counterpart captures the fine line between love and obsession, inviting reflection on the complexities of attachment. This striking piece from the My Toy series challenges viewers to consider the purity of love and the deep desire for an unbreakable bond.

Phygital Drop! Collectors who secure the My Toy - Strawberry Chocolate Frappé (Special Edition) digital collectible ON THE DROP from the blind box in the VeVe store will be eligible to receive one of only 25 signed 100cm x 70cm canvas prints by Korean artist, TOBEY.

Collectors who secure the digital collectible will be contacted via email for shipping information and the recipient will need to respond within 60 days to claim the print. Ships internationally.

Drop Date: 25 March 2025, 1 AM KST | 24 March 2025, 8 AM PT
List Price: 14.99
Editions: 30
Rarity: Common Special Edition
Edition Type: First Edition
First Edition for Public Sale: #6
License: TOBEY
Brand: My Toy
Series: My Toy Series 1

A total of 5 editions from this rarity will be withheld by VeVe for licensor, promotional, team and comp distribution.

40% of reservations will be allocated in the Waitlist for MCP Priority Bidding. There is a 5,000 minimum Points bid for this blind box.

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Artist Spotlight - TOBEY

Korean artist TOBEY, creator of My Toy, draws from his childhood experiences of isolation and self-discovery to explore themes of freedom, restraint, and personal growth. Birds, wind, and fences appear throughout his work, symbolizing the invisible barriers we all face and the longing to break free.

"Just as loneliness is in everyone, there is a firebird in everyone. This firebird can light up or darken our inner world, depending on how we look at it. I hope that the audience will find their own firebird in the work and find the courage and hope to light it," TOBEY shares.

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The New AUTO-PAY Feature is live on VeVe!

Never miss a drop again! With Auto-Pay, you can join the waitlist up to 12 hours before a drop and let VeVe handle the rest.

What is Auto-Pay?

Auto-Pay lets you automatically purchase a collectible if you're selected from the waitlist—even if you're away when it closes! Read more info on Auto-Pay HERE.

Waitlist Drop - Blind Box

Waitlist will open 12 hours before drop time. If you enter the Waitlist and are lucky enough to secure a reservation, you will have 7 minutes to complete the purchase process. If you do not complete the purchase, your collectible reservation will be returned to the public pool and be available for users to purchase directly from the VeVe Store. More info on Waitlist Drops HERE.

These digital collectibles will be available for purchase as a blind box, meaning you won’t know which rarity you have acquired until after your successful purchase. From there, you can continue to expand your collection with additional blind boxes, or interact with other users in the Market to complete your set!

MCP Priority Bidding

Upon entering the drop Waitlist, Collectors can opt to redeem Master Collector Program Points to bid on priority Waitlist selection for a collectible reservation. After a bid is placed, Collectors can increase their bid, and/or withdraw their bid up until the Waitlist closes.

At drop time, the highest bidders will be awarded a collectible reservation for the opportunity to complete their purchase using Gems at the Store price. At this point users' MCP Points are deducted from their MCP points balance. If users decide not to make a purchase, their MCP Points WILL NOT be refunded.

If a Collector is NOT successful in securing a collectible reservation using Priority Bidding, their MCP Points WILL NOT be deducted. These Collectors are considered in the Waitlist entry pool and still have a chance to win the drop via normal Waitlist selection logic.

Note: Collectors will only be able to secure a single purchase per successful reservation. Additional collectibles can be purchased after the reservation period ends, if inventory is available.

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Secondary Market Fees
A 3% licensor fee will be applied to TOBEY sales in the secondary market in addition to the existing VeVe 2.5% secondary market fee.

TOBEY

TOBEY is an artist who creates his own unique characters based on 3D modeling, translating emotions and experiences into sculptures. TOBEY transforms art toys and bronze works depending on the weight and depth of the message, enriching the connection with the audience.

Light and cheerful messages are conveyed through art toys, with friendly and vibrant designs, while heavier messages are crafted in bronze, presenting a new form of expression that blends traditional and modern elements. TOBEY preserves the past through the timeless medium of bronze, records the present with modern technology, and creates a legacy that will be passed on to the future.

TOBEY’s work goes beyond simple visual pleasure, touching the hearts of the audience with profound stories, and unfolding an artistic vision that transcends generations and eras.

VeVe
Founded in 2018, VeVe was created by collectors, for collectors to bring premium licensed digital collectibles to the mass market. With over 9 million NFTs sold, VeVe is the largest mobile-first digital collectibles platform and one of the top grossing Entertainment Apps in the Google Play and Apple stores.

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Mar 19, 2025
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VeVe Team

Founded in 2018, VeVe was created for collectors by collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest carbon neutral digital collectibles platform, and one of the top grossing Entertainment Apps in the Google Play and Apple stores. #CollectorsAtHeart