By VeVe Staff · October 7, 2025
Every few years, a new technology changes the way brands connect with people. NFTs are one of those shifts. What started as digital art collectibles has now evolved into a powerful tool for marketing, loyalty, and storytelling.
From fast food to luxury fashion, from sportswear to entertainment, brands across industries are experimenting with NFTs in creative ways. Some use them to reward loyal fans. Others turn them into digital products of their own. And platforms like VeVe have made it possible for world-famous IPs like Marvel, DC, and James Bond to become interactive collectibles you can place in your own space. If you are deciding where to collect and trade, it helps to know which marketplaces are most active in 2025 so you can choose the right home for your collection.
This article explores how branded NFTs are shaping the future of consumer engagement, and why they matter for companies and collectors alike.
Owning a piece of a brand is no longer limited to the physical world.
Branded NFTs are digital assets created by companies to connect with fans, strengthen loyalty, and expand the value of their products. Unlike standard NFTs that may just be artwork or collectibles, NFTs are designed with a purpose. They can link to exclusive rewards, unlock special content, or carry the story of a brand into the digital space.
At their core, branded NFTs combine scarcity, culture, and community. They give people something to own that is more than a logo on a shelf. They are proof of membership, access passes to experiences, and creative ways for brands to stay relevant in a world that is increasingly digital. If you are weighing public perception, this overview of whether NFT is a dirty word or clean technology adds helpful context for how audiences talk about the space.
The rise of big brand NFTs shows that companies are no longer treating digital ownership as a passing trend. They are treating it as a new layer of marketing, storytelling, and consumer engagement.
When NFTs first went mainstream, it was easy to assume they would stay in the worlds of crypto art and gaming. That assumption has quickly faded. Today, some of the world’s most recognizable companies have entered the NFT space.
Nike has built out its own digital product ecosystem .SWOOSH platform. McDonald’s collaborated with Web3-native brand Doodles to run an interactive campaign tied to its McCafé cups. Starbucks experimented with a loyalty program powered by NFT “stamps.” Tiffany & Co. and Louis Vuitton have introduced high-ticket NFT drops in the luxury sector. Coca-Cola has run several NFT campaigns, including one-of-one auctions and Pride-themed releases.
On VeVe, brands like Marvel, DC, Disney, Star Wars, Lamborghini, Capcom, USPS, and James Bond have released premium digital collectibles that can be experienced in augmented reality. This mix shows just how broad the adoption has become. From fast food to fashion, from beverages to supercars, NFTs are no longer limited to one industry. They are becoming a mainstream strategy for branded NFTs.
Loyalty points are evolving into collectibles with real value.
Loyalty programs are nothing new, but NFTs allow them to take on a new life. The clearest example came from Starbucks, which launched Starbucks Odyssey, a program built on Polygon. Members could complete activities and earn digital “stamps” that doubled as NFTs. These stamps unlocked exclusive rewards, special events, and community perks.
This was not simply a digital version of collecting points. The NFT framework made the rewards tradable and gave them collectible value beyond the coffee shop. It turned loyalty into something more like a game, where members could track progress, unlock tiers, and show off their achievements.
The lesson here is that corporate NFTs can do more than give customers a discount. They can make loyalty sticky, memorable, and personal. By combining gamification with ownership, brands turn everyday transactions into a deeper relationship.
Another way brands use NFTs is through collaborations that reach a wide audience. A good example is the McDonald’s x Doodles partnership. People who bought McCafé drinks got cups decorated with Doodles artwork. By scanning the cup in the McDonald’s app, they unlocked fun digital experiences connected to the Doodles brand.
This campaign did not ask everyday consumers to open wallets for NFTs or learn blockchain. Instead, it introduced millions of people to the culture of NFTs in a frictionless way. For McDonald’s, it was about brand relevance. For Doodles, it was about tapping into a global audience far beyond crypto-native circles.
The takeaway is that NFTs can be part of a marketing campaign without being sold directly. By blending art, IP, and interactive experiences, brands can stay culturally relevant while planting seeds for deeper digital engagement in the future.
Why just look at your favorite heroes when you can bring them into your world?
Some of the most compelling branded NFTs come from entertainment and lifestyle IP. VeVe has established itself as a leader in this space, offering premium NFTs that combine fandom, scarcity, and interactivity.
This variety shows how NFTs thrive when paired with cultural icons. Comics, cars, and characters are natural fits because they already live in the hearts of fans. VeVe enhances the experience by giving collectors the power to display these items in their own environment, making ownership feel tangible and interactive.
Scarcity has always been part of collecting, and NFTs make it possible to design scarcity into the digital realm. Auctions are one of the clearest ways to emphasize exclusivity, and several brands have leaned into this approach.
Coca-Cola has experimented with multiple NFT formats, from Pride collections to virtual wearables in Decentraland. One of its most notable moves was the release of a one-of-one NFT Hobbleskirt bottle on VeVe, which ran as a silent auction. The piece tied back to Coca-Cola’s long heritage while showing how the brand can innovate in digital spaces.
These kinds of auctions are less about selling thousands of units and more about creating a moment. A one-of-one NFT becomes a cultural statement. For brands with deep history or strong symbols, auctions can spotlight iconic assets while generating headlines and prestige.
For some companies, NFTs are not just experiments but entire product lines. Nike’s.SWOOSH is a great example. It is a dedicated platform where Nike drops digital “creations,” starting with the Our Force 1 sneaker line. Priced at $19.82, these digital sneakers were accessible, co-created with community input, and designed to evolve over time.
Nike has also tied NFTs to gaming environments. The Airphoria x Fortnite activation blended Nike’s Web3 platform with mainstream gaming culture, creating an ecosystem that connects digital ownership with digital play.
The idea here is that non-fungible tokens can become recurring digital products, not just one-off experiments. With each drop, Nike builds a new layer of brand engagement that lives alongside its physical shoes. Other consumer brands can follow this model by creating NFT collections that match their existing products, anniversaries, or collaborations.
Luxury brands have taken a slightly different approach. Instead of making NFTs widely accessible, they lean on exclusivity and the connection between digital and physical prestige.
Tiffany & Co. launched NFTiffs, a NFT drop of 250 passes that allowed CryptoPunks holders to redeem for custom 18k-gold pendants. Each pendant was a one-of-one piece based on the buyer’s Punk, blending high jewelry with Web3 culture.
Louis Vuitton introduced the VIA Treasure Trunks, ultra-exclusive NFTs priced around $40,000. These NFTs acted as soulbound tokens, meaning they could not be traded, and served as membership passes for future exclusive product drops. Owners gained access to digital items, luxury physical goods, and gated experiences.
In both cases, the NFT was not the end product but the bridge to something more valuable. This “phygital” strategy is a natural fit for luxury because it extends heritage into new spaces while protecting exclusivity.
The examples above show just how many directions brands can take with NFTs. Some use them for loyalty. Others treat them as marketing campaigns. Some tie them to physical luxury goods, while others expand digital product lines. But what they all share is a recognition that branded NFTs are a new way to connect with fans and customers.
VeVe sits at the center of this movement. With licensed content from Marvel, DC, Disney, Coca-Cola, Lamborghini, USPS, James Bond, and Capcom, VeVe gives collectors a trusted way to explore branded NFTs. What sets VeVe apart is the ability to experience these collectibles in augmented reality. You are not just buying a digital file. You are bringing a piece of culture into your own space.
Now is the time to take part. Sign up on VeVe today and start your collection. Explore branded NFTs from the world’s top brands, display them in your surroundings, and experience the future of collecting in AR.
Everything you read here is written by fans, for fans. This article was created by VeVe and is not officially affiliated with or approved by any licensor. All content referenced belongs to their respective rights holders.
Founded in 2018, VeVe was created for collectors by collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest carbon neutral digital collectibles platform, and one of the top grossing Entertainment Apps in the Google Play and Apple stores. #CollectorsAtHeart
