By VeVe Staff · Aug 1, 2025
What happens when Johnny Depp steps into the world of graphic novels with Ridley Scott at his side? You get Hyde, a haunting reinterpretation of Dr. Jekyll and Mr. Hyde that blends gothic horror with psychological suspense. This isn’t just a passion project or a moody one-off. It’s a cultural moment. And VeVe is not watching from afar. We are in it.
Right there in the first limited edition ashcans of the Hyde graphic novel, printed and distributed to eager fans, sits a scannable QR code. Tap in, and it brings you straight to VeVe. We didn’t spend thousands on paid media. We became part of the narrative. And for collectors who spotted it early, the reward was even better: a limited edition Hyde digital poster, claimable only through that in-book experience.
The Hyde graphic novel was unveiled to the world at San Diego Comic-Con, generating immediate buzz across entertainment outlets. Depp called it a story that moves in shadows, while Ridley Scott’s Scott Free Productions co-signed the project with its signature eye for high-stakes visual storytelling.
The series revisits the themes of duality and darkness, but with a style all its own. Ink-heavy artwork, noir influences, and dreamlike horror pulse through every panel. It’s gritty and literary, fresh and familiar. And it arrives at a time when collectors are hungry for original storytelling from iconic creators.
While coverage from hundreds of pop-culture media outlets spotlighted Depp’s creative vision and the project’s cinematic edge, one piece of the experience flew under the radar. VeVe brought Hyde into the world of digital collecting.
The Hyde graphic novel preview handed out at San Diego Comic-Con wasn’t just a teaser. It was an ashcan. These early prints are the stuff of legend in comic circles. Short runs. Raw artwork. Sometimes alternate covers or unfinished stories. Always rare. Ashcans aren’t made to last. They’re made to signal what’s coming, then disappear. That’s what makes them gold for collectors.
But this one came with a twist.
This ashcan didn’t just hint at the story. It gave more. A QR code, neatly tucked on the corner of the back cover, quietly opened the door to VeVe. From there, a simple scan revealed an exceptionally limited edition digital poster set in the Hyde universe. A teaser memento that can be scaled to the size of a wall in AR to examine.
Ashcans have always been a way to let collectors in early. When that experience links to VeVe, those early looks start to evolve. One code can unlock entire artworks. Rooms. Buildings. Animated characters. All in augmented reality. In this case, it was a poster. But what comes next is wide open.
This is what happens when physical and digital don’t compete. They collaborate. They pull you deeper into the story and reward the ones paying attention.
VeVe Is in the Book — Literally
Tucked into that first printed preview of the Hyde graphic novel is a moment that matters. A scannable invitation into the future of collecting. For collectors who scanned the code, VeVe unlocked an exclusive, one-time-only Hyde digital poster. No reruns. No general release. Just limited edition collector-first indoctrination into the world our collectors know and love.
No waste. No shipping. No worry about whether the poster would be damaged in the backpacks of Comic-Con visitors. Just digital simplicity, where collectibles are instantly vaulted into digital showrooms. Ready to be shared in AR or sold globally, via the VeVe marketplace.
This wasn’t an afterthought. It was a collector-first collaboration, purpose-built to bridge the world of print with the future of fandom.
You read the book. You discover the code. You unlock the collectible. That’s the kind of experience we’re building. One that pulls collectors into the story itself and rewards them for being part of it.
This Hyde digital poster is more than a graphic. It’s a piece of the moment. Rendered in stark tones and eerie detail, it mirrors the psychological tension that runs through the story. And it can only be collected by those who picked up that limited ashcan graphic novel preview.
Within hours of the San Diego Comic-Con reveal, the VeVe community lit up. They’re early. They get it. And a number of them flew across the world from different countries to be there, knowing they’d get an opportunity to collect another world’s first.
In the physical world, a poster might hang on your wall. On VeVe, it becomes part of your narrative. You can move it. Rotate it. Showcase it in AR. It lives with you. That’s the kind of collecting that matters now. And for our collectors, they’re quietly accumulating digital-first collections that will stand the test of time.
We’re not a platform that reacts to trends. We create spaces where collectors can explore what they love in new ways. The Hyde collaboration proves that.
This isn’t about digital replacing physical. It’s about expanding the universe of what’s possible. You can own the graphic novel, feel the paper, smell the ink. And you can collect the digital poster, display it in your showroom, and carry it in your pocket. Both experiences matter. Together, they build something more complete.
Hyde is storytelling that stretches beyond format. And VeVe is the place where that expansion becomes collectible.
If you’re already a VeVe collector, the value here is obvious. You’ve seen the evolution. Long time collectors have already spent years accumulating first appearance collectibles and comics from the biggest brands in the world. But Hyde marks something different. A collector-focused IP debut that merges physical narrative with digital rewards. It’s gritty, prestigious, and limited in the way that real collectors appreciate.
If you’re new to the space, welcome. This is where collecting meets fandom. It’s where you don’t just buy something. You participate in it. You share it with people, visually. Your treasured collectibles aren’t in dusty boxes in a closet, they’re at your fingertips in AR, just waiting for someone to mention an IP you love.
You co-create your experience, and you carry it with you wherever you go. Imagine carting your entire comic and collectible collection with you to San Diego Comic Con. For some of you, that would mean renting a truck (or two). On VeVe, your entire collection fits in the palm of your hand.
The Hyde graphic novel preview and digital poster is the start. What comes next could be even bigger.
As Hyde rolls out, who knows what’s next. Movies, television, games, books, more graphic novels? Regardless, the door is open for deeper digital experiences. That’s the future we’re building toward. And it’s one that puts collectors first, always.
If you picked up the first preview edition of the Hyde graphic novel, you’ve already got access. Scan that QR code. Grab your poster. And drop it in your showroom or check it out in AR. Also, congratulations. You’re one of the few people in the world who has one of these posters in their vault.
If you’re still thinking about whether VeVe is right for you, ask yourself this: What is it you love about collecting?
Is it about collecting, value, sharing, or displaying the fandoms you love on the shelf? Maybe it’s a combination of all those things. Whether transactionally or conversationally, on VeVe, we make it easier than ever to share your fandom with the world around you.
Hyde gives you the story. We give you accessibility. Now it’s your move.
Welcome to the future of collecting. We’re glad you’re here.
Founded in 2018, VeVe was created for collectors by collectors to bring premium licensed digital collectibles to the mass market. With over 8 million NFTs sold, VeVe is the largest carbon neutral digital collectibles platform, and one of the top grossing Entertainment Apps in the Google Play and Apple stores. #CollectorsAtHeart
